Some years ago I was introduced to a fantastic business that conducts aerial surveys up and down the country every month. At the time, we used aerial images for case studies principally to showcase developments before and after. One of the nice little touches we also did was to send each of the new residents a pack of these nicely-designed case studies, which always went down well and garnered plenty of nice thank you notes.
However, I use aerial photography in a different way. I use it for getting a complete and up-to-date overview of the various towns we are working in and, crucially, for land finding. The cost pays for itself, as it invariably saves wasted time driving around these areas. And due to the technology now available, the quality is outstanding (typically a resolution of 36 mega pixels).
Just recently I’ve commissioned a number of aerial photography assignments for high value locations with many potential sites not visible from the road due to high fences and trees. Combined with the usual tools of the trade including promap and land registry this has taken our land finding ability to a new level (literally: a helicopter 20,000ft in the air offers so much more than drone photography). Aerial photography also gives an excellent insight into adjoining high rise buildings, while it also pinpoints redundant sites that are adjacent to residential areas. In short: it gets into the places most people can’t.
Ultimately, aerial photography is a trusted part of our tool kit for land finding and our agency clients can also benefit from incorporating the images into their target marketing, and from including them in their sales and marketing presentations to house builder clients when demonstrating where the sites are in relation to local conveniences.Back to Resources